A full-season campaign for the Famous Idaho Potato Bowl covering social media strategy, event photography, art direction, and graphic design. Creative direction centered around the uniqueness of Idaho Potatoes as well as the title sponsor’s mascot, Spuddy Buddy.
Work spanned early brand awareness content in partnership with the Idaho Potato Commission, engagement-focused social graphics, and gameday coverage that reached a national audience. The campaign contributed directly to increased attendance, sold-out premium seating, and measurable social growth throughout the season.
A full-season campaign for the Famous Idaho Potato Bowl covering social media strategy, event photography, art direction, and graphic design. Creative direction centered around the uniqueness of Idaho Potatoes as well as the title sponsor’s mascot, Spuddy Buddy.
Work spanned early brand awareness content in partnership with the Idaho Potato Commission, engagement-focused social graphics, and gameday coverage that reached a national audience. The campaign contributed directly to increased attendance, sold-out premium seating, and measurable social growth throughout the season.
A full-season campaign for the Famous Idaho Potato Bowl covering social media strategy, event photography, art direction, and graphic design. Creative direction centered around the uniqueness of Idaho Potatoes as well as the title sponsor’s mascot, Spuddy Buddy.
Work spanned early brand awareness content in partnership with the Idaho Potato Commission, engagement-focused social graphics, and gameday coverage that reached a national audience. The campaign contributed directly to increased attendance, sold-out premium seating, and measurable social growth throughout the season.
Gameday Social Design
The announcement of which teams have been selected to the Potato Bowl draws the most attention to the brand in months and signifies the start of Bowl Season, so it was imperative to have high-quality visuals crafted that were unique from other bowl games, settling on the cold-weather destination of Boise.
The announcement of which teams have been selected to the Potato Bowl draws the most attention to the brand in months and signifies the start of Bowl Season, so it was imperative to have high-quality visuals crafted that were unique from other bowl games, settling on the cold-weather destination of Boise.
The announcement of which teams have been selected to the Potato Bowl draws the most attention to the brand in months and signifies the start of Bowl Season, so it was imperative to have high-quality visuals crafted that were unique from other bowl games, settling on the cold-weather destination of Boise.
Social Media Analytics From Bowl Selection Announcement
156.7K
Views
Views
97.4% from Non-Followers
97.4% from Non-Followers
3,810
Interactions
Interactions
94.0% from Non-Followers
94.0% from Non-Followers
1,287
Followers Gained
Followers Gained
Dec 1–Dec 31
Dec 1–Dec 31
In addition to design and content creation, I was tasked with managing all social media accounts for the Famous Idaho Potato Bowl for the duration of this three month campaign. On the day of the game, this included posting and updating templated graphics as well as uploading content from three videographers and three photographers in real time.
In addition to design and content creation, I was tasked with managing all social media accounts for the Famous Idaho Potato Bowl for the duration of this three month campaign. On the day of the game, this included posting and updating templated graphics as well as uploading content from three videographers and three photographers in real time.
In addition to design and content creation, I was tasked with managing all social media accounts for the Famous Idaho Potato Bowl for the duration of this three month campaign. On the day of the game, this included posting and updating templated graphics as well as uploading content from three videographers and three photographers in real time.
Social Media Analytics from 12/23/26
715K
Views
Views
90.5% from Non-Followers
90.5% from Non-Followers
290K
Accounts Reached
Accounts Reached
29.3K
Interactions
Interactions
93.2% from Non-Followers
93.2% from Non-Followers
Sales-Driven Social Design
Offseason Social Design
Social media content designed to push brand awareness for the Potato Bowl in the months before a matchup was announced. While these posts were often less football-focused, they consistently overperformed and reached new audiences, including posts receiving over 90% of views from non-followers.
Social media content designed to push brand awareness for the Potato Bowl in the months before a matchup was announced. While these posts were often less football-focused, they consistently overperformed and reached new audiences, including posts receiving over 90% of views from non-followers.
Social media content designed to push brand awareness for the Potato Bowl in the months before a matchup was announced. While these posts were often less football-focused, they consistently overperformed and reached new audiences, including posts receiving over 90% of views from non-followers.
Digital and Print Marketing
