


Photography by Tyler McFarland
Photography by Tyler McFarland
Photography by Tyler McFarland
A modern refresh of Boise State's fan-favorite vintage Bronco and State of Idaho logo, updated ahead of the 2021 Homecoming game to translate across helmet design and contemporary media. The logo first appeared on the Blue Turf in 1986 and is tied closely to Boise State's rise as a college football program.
The project extended across social graphics, gameday content, and in-game interstitial animations drawing from retro-era videoboard aesthetics, a deliberate departure from the standard in-season graphics package. The refresh was met with widespread recognition from fans who had long wanted the mark back.
A modern refresh of Boise State's fan-favorite vintage Bronco and State of Idaho logo, updated ahead of the 2021 Homecoming game to translate across helmet design and contemporary media. The logo first appeared on the Blue Turf in 1986 and is tied closely to Boise State's rise as a college football program.
The project extended across social graphics, gameday content, and in-game interstitial animations drawing from retro-era videoboard aesthetics, a deliberate departure from the standard in-season graphics package. The refresh was met with widespread recognition from fans who had long wanted the mark back.
A modern refresh of Boise State's fan-favorite vintage Bronco and State of Idaho logo, updated ahead of the 2021 Homecoming game to translate across helmet design and contemporary media. The logo first appeared on the Blue Turf in 1986 and is tied closely to Boise State's rise as a college football program.
The project extended across social graphics, gameday content, and in-game interstitial animations drawing from retro-era videoboard aesthetics, a deliberate departure from the standard in-season graphics package. The refresh was met with widespread recognition from fans who had long wanted the mark back.


































Photography by Tyler McFarland
Photography by Tyler McFarland
Photography by Tyler McFarland