2021 Mountain West Basketball Tournament

This project involved custom lettering and numbers derived from Gotham to give a neon light look that stayed true to the season's brand while being distinctly Las Vegas. The concept needed to be simple enough that it could be handed to a non-designer and produced courtside in real time.

2020–21 In-Season Content

This campaign’s regular season content mimicked Boise State’s large primary logo at midcourt to create unique compositions while maintaining a large branding presence, making it immediately recognizable on a social media timeline.